Creative Tauranga should advocate more strongly for the needs of the city's artists and cultural groups, a review of the council-funded organisation has disclosed.
The strategic review of the organisation that last year received 54 per cent of its $538,000 operating income from rates, has developed a "next steps" plan on its future direction.
Other key components included establishing a new governance structure, the development of an arts strategy for the Western Bay, and a new funding structure needed to tap into alternative income streams.
Details of the plan currently being worked through by Creative Tauranga was outlined to a meeting of the council's monitoring committee today.
The plan called on Creative Tauranga to play a "stronger advocacy role and to more broadly reflect the needs of the artistic and cultural communities".