Mount Maunganui was the second most inquired about holiday destination for Kiwis in 2016, according to analysis of Trade Me's Holiday Houses website.
It is the fourth consecutive year Queenstown has topped the list for searches on Holiday Houses, receiving 51 per cent more hits than second-placed Mount Maunganui. Wanaka, Waiheke Island and Hanmer Springs were the next most searched destinations.
The average property on Holiday Houses sleeps seven people, has three beds, is non-smoking and has a nightly rate of $315. For Queenstown, the average nightly rate is nearly twice that - $624 per night.
Waiheke Island was the next most expensive destination, averaging $563 per night, followed by John Key's holiday getaway, Omaha Beach, at $464 per night.
Trade Me spokesman Jeff Hunkin said Queenstown was extremely popular with overseas visitors as well as Kiwis.