Mana whenua blessed the site where work begins next week on a new shared path and cycleway running the length of Totara St in Mount Maunganui.
Ngai Tukarangi and Ngati Kuku, blessed the site and the project this morning.
The safety improvements are expected to be complete mid-next year.
Tauranga City Council infrastructure general manager Nic Johansson said the blessing marked the start of "significant investment" along one of the main traffic corridors in and out of Mount Maunganui.
He said it was important the road was safe for freight vehicles, locals and visitors to travel in whatever mode of transport they chose.