One person has died following a crash between a vehicle and a bicycle on Hewletts Rd in Mount Maunganui.
The crash was reported to police about 4.15pm and the Serious Crash Unit has been advised, police said in a statement.
The road is blocked and diversions are in place. Motorists are advised to avoid the area and expect delays.
A Fire and Emergency New Zealand spokeswoman said two fire appliances responded to the scene and a St John spokesman said it sent an ambulance and a rapid response vehicle.
Tauranga City Council systems operator Jaskaran Singh said the crash was near Tasman Quay and one lane was blocked in the eastbound direction.