The Mount Maunganui storekeeper held up at knifepoint in her store is urging anyone with information to come forward.
Police say the offender entered The Souvenir Shop on Maunganui Rd about 2.30pm on Tuesday and loitered inside for about half an hour, before he presented the knife and demanded money.
It wasn't a pleasant experience, but luckily no one was hurt.
He then fled to a waiting car, parked nearby in Prince Ave or in the service alley behind the main street shops. The vehicle was described as a red car in poor condition.
Read more: Police seek public help after attempted knife robbery