A Bay-wide network of charging stations for electric cars has been proposed by electricity generator Mighty River Power.
The company has asked the Bay's transport planners to officially recognise the growing number of electric and plug-in hybrid cars on the roads.
Mighty River's planning and policy manager Stephen Colsen was responding to the Bay of Plenty Regional Council's 2015-25 Land Transport Plan.
Mr Colsen said the company was committed to converting 70 per cent of its vehicle fleet to electric cars or hybrids by 2018.
He said the uptake of electric cars by motorists was, to some extent, linked to the installation of charging stations which would allow people to drive greater distances. The plan's investment focus should include charging stations for electric vehicles.