The 2014 Indulge Bay Model competition is underway.
Before registrations opened at 11am there were a dozen women nervously lined up at the Bay of Plenty Times office.
Taryn Jackson, 26, was first in the studio to have portraits taken.
The beauty therapy student decided to give it a go after being encouraged by friends.
"I don't like getting photos done but I've always been told by friends 'you should do it, you should do it'," she said. "I'm 26. You've got to use it while it's still there."