Name: Penelope Jackson
Job title: Director
Company: Tauranga Art Gallery
What does your job involve?
I'm responsible for the public art gallery of Tauranga. It's a big job and includes curating exhibitions, writing publications, staff training, budgeting, working with artists, giving talks, baking and so on.
What's the most challenging aspect of your role?
Probably the people who don't understand what a public art gallery does. Some still think that you can hire a gallery and show your works or that we sell art. That's not the case. I make the analogy _ would you expect to buy art from Te Papa or rent a gallery at Auckland Art Gallery. Simply, no. I guess we still have a way to go with inducting our audience as there is not a history in Tauranga of cultural organisations such as a museum. As time goes by, more and more people appreciate the value and significance of cultural organisations. Creative thinking is our way into the future and the public art gallery can begin those conversations.