A Western Bay radio host says he has been the target of abuse after he announced a plan to make Tauranga the first te reo Maori friendly city.
The Bay of Plenty Times reported Pat Spellman planned to make signs in public places in both English and te reo Maori, and was encouraging local businesses to say say "kia ora".
Mr Spellman said he had received verbal abuse since the announcement.
"As I walked into work yesterday a vehicle pulled up beside me and a middle-aged lady wound her window down, and yelled at me 'hope you're paying for your language to be plastered all over the place.' I replied with 'kia ora, love' and smiled, to which she called me a 'b******' and drove off.
"Later that afternoon I was sitting at a cafe on Wharf St when a stranger pulled up a chair and began to explain to me why, fundamentally speaking, this would set our city back a century.