Beekeepers in the Bay of Plenty will be in "a bit of a quandary" as a result of the growth in the manuka honey industry, which is beginning to compete for pollination resources with major sectors such as kiwifruit, says John Hartnell, co-chair of new industry body Apiculture NZ.
Mr Hartnell formerly headed New Zealand Federated Farmers bee industry group, which last month came together with the National Beekeepers Association (NBA) to form Apiculture NZ.
The move was driven by the desire to create a more unified voice for an industry that has been largely fragmented for many years.
The challenges facing apiculture are key for the Bay. First, because it is the home to major listed honey company Comvita, NZ Manuka and other honey processors.
But also, crucially, because the massive kiwifruit export industry, despite the growth in artificial pollination, is still dependent on the honey bee.