A man has been airlifted to hospital after jumping off the top of Omanawa Falls.
St John Ambulance staff were called to the waterfall at 4.50pm and the 24-year-old man was eventually airlifted out of the falls at 7.40pm.
A TECT rescue helicopter spokesman said this evening the man had a "serious back injury" as a result of the impact of falling from a height of about 18m.
Steven, a Tauranga local, said he was hiking in the bush near the waterfall when the man injured himself.
"We heard the boom. It sounded bad," he said.