Trust chief executive officer Delwyn Walker said the initiative will initially include physical programmes for 15 people of various ages over three months, followed by another 15 people every quarter.
The programme will draw on the natural environment for exercise, using walking tracks at Mauao, Otanewainuku, Papamoa Hills and Waikareao. It will also use venues including the Tauranga Aquatic Centre's Baywave and Greerton pools, and a gymnasium that allows access to a commercial kitchen for classes encouraging healthier eating. There will also be a focus on education, with regular monitoring and health-progress checks by a registered nurse who will be overseeing the programme.
"The key message is eating better in combination with more physical exercise.
"The ultimate goal is for this message to spread through the community. It's exciting for us to see our people becoming more active."
Between 9000 to 13,000 Pacific Islanders were estimated to live in Tauranga and the Western Bay as of 2013, with the population growing strongly in Katikati and Te Puke.
The programme is expected to have long-term benefits for the wider community by reducing the need for health interventions for diabetes and heart disease.
Also this month, the organisations spending $3500 to buy 200 to 300 pedometers for the Farm St Health Centre as part of a strategy to encourage people to walk 10,000 steps a day.
Next month, it will fund a $45,000 mental health programme through the Waipu Hauora.
The goal is to grow strong, healthy whanau who are able to make better decisions, with more confidence. Late last year, the organisation bought a $29,000 van for Ngati Kahu Hauora to provide transport for people who have difficulty attending medical services.
Western Bay of Plenty Public Health Organisation "Living Well" programmes:
• "It Starts With Us" exercise/eating programme for Pacific Islanders
• Mental health programme through Waipu Hauora
• 200-300 pedometers for the Farm St Health Centre
• Health-related transport for Ngati Kahu Hauora
• A mental health initiative yet to be announced