Accommodation providers reaped the benefits of a long weekend packed with events in the Western Bay.
Tauranga Motel Association president Gail Fagan said all members of the organisation reported being fully booked for Auckland Anniversary Weekend, as per usual. However, there had been more forward bookings this year.
"There's always more demand than what we have in beds. I don't know where they [visitors] end up but, often, we will send them further afield. It might be that they might have to stay in Matamata," Mrs Fagan said. "We had Stars Under the Stars and other events. There would have been a few people travelling in.
"As long as everyone keeps putting their events on, the tourism industry will only get better and better."
But it would be better if events were spread through the year, rather than held on the same weekend, she said.