Bay beaches are often voted among the best in the country and, according to a new survey, residents agree that is the best part of life in the region.
Bay of Plenty Tourism's latest campaign, No Place Like Home, saw 722 locals answer questions about life in the Bay.
Unsurprisingly, hitting the beach came out on top as the most popular attraction for coastal Bay of Plenty residents.
Exploring tracks and trails was second most popular, followed by visiting Mauao and then checking out local parks.
In fifth place was wandering the shops.