Whichever way you say it, Tauranga is one of New Zealand's fastest growing cities, and the Tauranga electorate represents the urban heart of the Bay of Plenty.
Taking in Tauranga's western and central suburbs, Tauranga electorate does not include the eastern suburbs of Maungatapu, Welcome Bay or Pāpāmoa, but it does include the western end of Mount Maunganui.
In general, the Tauranga electorate tends to include the more established and middle-class areas of the city, and its population reflects that.
"It's still a popular place to retire," said former mayor, Greg Brownless. "But it's also popular for younger families now and people looking after those people that come here to retire, as the population becomes more age heavy."