For the next week, Tauranga will become a hub for the arts, hosting a diverse range of local and international acts as part of its annual festival.
Based at Baycourt, in the centre of the city, the festival has gone from strength to strength.
"The first festival was in 1999 and it was a reasonably small affair with a Spiegeltent on the lawn at Baycourt as we have today," festival director Jo Bond said.
"I think the festival has grown in statue with attracting international performers and I think the quality of New Zealand performance has also improved with the development of lots of theatre companies and more artists working in that contemporary sphere."
More than half a million people have been to the festival since it began and it's seen some big names too.