With its roots based in Hindu traditions, the Holi Festival is a celebration of new beginnings and fresh starts.
Festival organiser Bela Reid said today's festival at Tauranga's Memorial Park was the perfect excuse to get a little messy.
"The Holi Festival is about bringing people together in our community, young, old, no matter what cultural background they have.
"It's a very ancient festival from India that has become very popular all around the world and it's now here in Tauranga for the sixth year."
Coloured powders are thrown to signify different emotions or feelings.