"The event is great for the city as it brings in international and domestic visitors that spend money. It's also our policy, first and foremost, to use local companies for everything from marketing to track digging."
Crowd numbers at the previous two events run by the NZ Jetsprint Association attracted 15,000 to 17,000 spectators with 52 per cent of those from out of town, she said. Online ticket sales were steady and the public could also purchase tickets to a practice day on Friday. The pits would be open over both days at a scheduled time.
On Monday, the turf at Baypark would be dug up to cater for the high octane competition, she said.
Bay Venues chief executive Gary Dawson said he had received extremely positive feedback about the event.
"There is a huge amount of interest in this year's event. It will provide Tauranga City with a massive international profile and contribute significantly in terms of positive economic impact."
A Tauranga City Council spokeswoman said the council, Tourism Bay of Plenty, and Bay Venues supported the event.
The NZ Jetsprint Association received $20,000 plus GST from the council's Major Events Fund for marketing and promotion purposes of this year's event.
It supported the event for the first time last year with funding of $25,000 plus GST, the spokeswoman said.
New Zealand Jetsprint Association vice president Erik Hoeksema said Baypark was unique and the drivers loved the track as they got to perform in front of thousands of people.
UIM Jetsprint World Series:
* Friday January 29 at Baypark Stadium, practice day public can attend
* Saturday, January 30, finals from 4pm to 10pm
* Tickets available from eventfinder.co.nz