Mainstreet Tauranga spokesperson Sally Cooke said the mural was the latest love note for Downtown Tauranga.
"Creating love notes in the city centre that are interactive, that give pleasure and enjoyment to passers-by and that enrich and revitalise the street scenes is just one of the things we do.
"The artists creating this mural are the same who created the wings mural on the Strand. Millie and Tara are amazing to work with. Their creativity and talent is evident and they pour so much passion into what they do that we feel privileged to be able to provide another space for them to express their talents for the benefit of the city centre."
Glenn Tuck from Broncos Outdoors said he was eager to partner with Mainstreet Tauranga on the project to add to the vibrancy of the city centre.
"As a long-standing business in Downtown Tauranga we have a vested interest in the revitalisation of the city centre.
"There are many ways this will be achieved and this mural is just a small part of the puzzle but a fantastic one to be involved in. It's very cool watching it come to life.
"Millie and Tara have only just started it and already it looks amazing. I'm sure it will provide enjoyment for many."
The paints have been generously donated by Guthrie Bowron Tauranga and Franchisee Shelley Varnam said when Mainstreet Tauranga came to them with the idea for the project they jumped at the chance.
"We especially wanted to support it as it was a city centre project. Also we were immensely impressed with the calibre of the artists, Millie and Tara, so it meant we were also supporting emerging talent. They've been great to work with and its exciting seeing the mural come to life."
The artists started working the project on Friday evening and, weather permitting, hope to complete the mural in the next week.