About a dozen people are picketing at the corner of Cameron Rd and 3rd Ave.
The Tauranga protestors are part of 3000 workers who care for the intellectually disabled in IDEA Services residential care homes joining a nationwide strike from 7am to 11am today.
Motorists are tooting their support at the protestors who are holding signs that read "equal pay", "say no to violence at IHC".
E tū union delegate Nicky Rainford said the union had been in negotiations with IDEA Service for six days and their concerns around health and safety had not been heard.
"We are here so that IDEA Services know that we feel undervalued, underpaid, and unhappy and all too often unsafe," she said.