Hundreds of people dressed in all shades of pink turned out to support Breast Cancer Support Service Tauranga Trust.
The crowd started from Masonic Park on The Strand at 5.30 on Wednesday night and made its way around the CBD.
Breast Cancer Support Service Tauranga Trust service manager Helen Alice said the walk was amazing.
"It was a lovely evening, not too windy, and there was a huge crowd.
"It was very hard to move around through Masonic Park there were so many people. They were spilled out on to The Strand.