The impact of climate change galvanised a large crowd to take part in the Tauranga People's Climate March.
More than 350 people answered the call from Tauranga Carbon Reduction Group member Margie Mollison, who organised Saturday's march.
Carrying colourful banners, some which read - "Fight Global Warming", "Planet before Profit" "There's no Planet B", the marchers made their way from the corner of Fourth Ave, down Devonport Rd to Edgewater Fan on The Strand.
Among them were mums and dads and children carrying signs including 7-year-old Nilika Sharma whose sign said: "Together we can be the change".
Loud chants rang out, including, "Earth is worth fighting for, act now it's not too late", led by Tauranga father-of-four and Ngati Ranginui iwi member Graham Cameron.