Mount Maunganui is best known for its salty blue waves, however, this week the other side of the bridge is set to be awash with a sea of pink.
This Wednesday, thousands of people and their pups will descend on the Tauranga CBD in their hottest pink attire for this year's Hot Pink Walk and Pooch Parade for Breast Cancer.
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The event, put on by the Breast Cancer Support Service, Tauranga Trust and House of Travel, is a fun 2km walk that weaves the streets of the city to celebrate and remember those who have battled the illness.
Breast Cancer Support Service Tauranga Trust manager Helen Alice said she was looking forward to the "great big pink party" that gave so much back to local men and women.