Accommodation in the Bay is already close to being booked out for the festive season, the Tauranga Motel Association says.
The Bay of Plenty's popularity as a summer destination meant accommodation was often booked months in advance.
Kaimai View Motel owner, and Tauranga Motel Association president, Bruce Rutherford said accommodation in the Western Bay was well on its way to reaching full capacity.
He said bookings over the summer months were spread from Katikati through to Paengaroa.
"We're not fully booked out just yet but we're heading that way, most places are fairly highly booked so things are looking good for this Christmas," Mr Rutherford said.