From today Western Bay of Plenty police will be cracking down on people cycling without helmets.
Operation Skid Lid will target all cyclists who don't wear a safety approved cycle helmet.
Sergeant Wayne Hunter said during the last two weeks he noticed a majority of cyclists at Mount Maunganui, especially along Marine Parade, did not wear helmets "and to my dismay [I] have even seen family groups riding along without any wearing helmets".
All cyclists stopped without wearing the required head gear will be given a $55 infringement.
Helmet-free cyclist crackdown
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