A helicopter has been called after a person rolled a quad bike in Nukuhou, south of Whakatāne this morning.
A police spokesperson said police were notified by ambulance of the incident at a rural property at 8.05am.
Police did not report serious injuries.
A St John Ambulance spokesperson said they had been called to the scene at 8.03am and a helicopter was travelling to the site.
The spokesperson could not say whether there were injuries.