In New Zealand it's estimated that 160,000 children are considered vulnerable, which means several factors in their lives reduce their chances of reaching their potential. Non-government and government agencies are trying to help our children and their struggling families, but it's not working.
In July the Government released its Green Paper for Vulnerable Children.
This is a discussion document posing challenging questions and asking for our opinions - anyone's opinions - on what we, the public, think should be changed to strengthen our communities and ensure our children reach their full potential.
I am very proud to be one of the champions of that Green Paper, along with South Auckland lawyer Sandra Alofivae, and Barnardos chief executive Murray Edridge. We've spent the last few months travelling around the country, getting people talking about child abuse and the Green Paper.
Since leaving the All Blacks, I've dedicated my life to working for children. I am utterly determined to bring about social change in families and the wider community. I see the Green Paper as a great start to this change because the Government is asking for our opinions - what do we think will work?
Some of the questions in the Green Paper for Vulnerable Children are challenging.
Should all children be tracked from birth? Should personal information be more easily shared? Should some people receive less funding so our children can receive more?
Should communities be encouraged to take more leadership and responsibility on the issue?
It doesn't matter what you say; you just need to say something.
In fact, that's become the catch-phrase of this discussion document and the name of our new website, www.saysomething.org.nz.
On that website you will find it's very easy to have your say. You can also mail in a submission, or post comments on Facebook or Twitter. After the submissions are read, a children's action plan will be developed and released during 2012.
No submission is too small to be considered.
You don't have to be an expert to be part of the conversation.
I think it's safe to say we all feel angry and sad when we hear of another child being deliberately hurt, but we probably feel powerless to stop it, or to make a change.
Now's our chance to change the end of the story for children who are being abused - have your say on the Green Paper for Vulnerable Children and help make 2012 the year we start getting it right for our next generation of New Zealanders.
Norm Hewitt is a Champion for the Green Paper for Vulnerable Children. He is a former All Black, and now runs the Nga Mauri Pounamu Ora Trust.