''As the world capital of the kiwifruit we want to put Te Puke on the map and celebrate our town in a unique and community focused way,'' says organiser Elle Reid, the school's sports co-ordinator.
The Kiwifruit derby was a New Zealand first when it was held last year.
"Just like a real horse race, we will have kiwifruit racing down the track competing to get into the grand final," says Elle.
Each of the heats will have between six and 10 kiwifruit racing, and each kiwifruit will be owned by a business or organisation who will sponsor their "horse". Bets will be taken for all the heats and the grand final.
Elle says the aim of the festival is to provide a low-cost, fun, family event for Te Puke and in doing so, raise much-needed funds for a multipurpose track for bikes, scooters and skateboards.
"The current bike track, which was installed five years ago along with a very generous donation of 60 new bikes, has been a huge asset to the school," says Elle.
"The addition of this track has enabled our achievers access to an incredible resource that many do not have at home."
Currently, the track is made of pumice, which requires constant maintenance as the material is both porous and lightweight.
Resurfacing the track with asphalt will create a safe and fully functional area suitable for bikes, scooters and skateboards and provide a resource that can be used for both curriculum, play-based learning and community events.
As well as naming sponsor Trevelyan's, sponsors are Woodland Management Limited, Gull Paengaroa, Pivothort, Dobson's Electrical, Apata, Barbara Abrahams and Barrett Homes.
Trevelyan's Great Kiwifruit Festival
Te Puke Primary School
March 20 10am-2pm