The Labour Party is to be praised for its latest policy announcement which - if it gets into government - will have a direct impact on this region.
When Phil Goff announced his party's biosecurity policy at a Te Puke orchard affected by Psa on Wednesday, he vowed to restore $2 million to frontline biosecurity services. National cut this funding in 2009.
There is no doubt the huge effects Psa has had on this region and the serious, long-term impact on the Bay has the potential to be a lot worse than that of the Rena disaster. And the real damage to the industry is only just starting to be seen as the green variety starts to flower.
Mr Goff says primary industries are increasingly vulnerable to pests and, unless they are assured of robust biosecurity protection, are unlikely to risk making large new investments.
These investments are vital to the Bay of Plenty economy.