Tauranga's annual Boat Expo and Water Festival is expected to draw a crowd of more than 5000, with the emphasis this year on family-focused fun activities.
The event sponsored by the Tauranga Marine Industry Association, Bay of Plenty Times and 92.6FM kicks off at 10am today down on The Strand waterfront, and runs until 4pm on Sunday.
Expo manager Peter Gibbs said this year's programme of activities was all part of a five-year plan to build this iconic Tauranga event up to become one of the biggest events in the North Island and ultimately on the national calender.
"It's going to be spectacular, as this year's expo is heaps bigger and better with the introduction of the new fishing zone which is shaping up to be a major attraction."
Mr Gibbs said the emphasis this year was to have a more family-focused expo, rather than just "an event for the blokes" and organisers were estimating thousands of people would attend.