About 120 delegates are expected in the Bay of Plenty this week for the 2016 New Zealand Franchise Conference.
The event - held today and tomorrow at Trinity Wharf Hotel in Tauranga - will feature homegrown New Zealand brands that have achieved international success.
In addition, V8 Supercar legend Greg Murphy, four-time winner of the Bathurst 1000, will talk about leadership, high performance, staying motivated under pressure and the meaning of teamwork.
Headlining this year's Building the Brand theme is an international achievers panel session featuring Fastway managing director Bruce Speers, and JUCY tourism brand co-founder Tim Alpe. Other key speakers will include Mitre 10 general manager of retail operations Ben Leduc and McDonald's restaurant solutions group manager Karla Brennan.
The Franchise Association's Waikato/BOP co-ordinator and Harris Tate Lawyers director David Foster said Tauranga was a hotbed of franchising.