The former Bella Vista properties are being sold as Tauranga City Council looks to move forward and recover money for ratepayers.
The council said in a statement today it was seeking registrations of interest from developers as it aimed for the best possible return for ratepayers on the open market.
Developers who expressed interest would be short-listed by early February, with sale negotiations expected to begin soon after.
General manager for strategy and growth Christine Jones said it was time to make a fresh start at the subdivision.
"This will allow us to recoup money for ratepayers while supplying more homes for our rapidly growing city."