Anglers have the chance to 'fish for gold' at the start of the new trout season on October 1, with big prizes up for grabs in Rotorua including $10,000.
Fish & Game has launched its 2019 Fish for Gold promotion.
Anglers will wet their lines to catch trout carrying special white-coloured tags - one of which is the key to a $10,000 prize.
Fish & Game staff will release 30 rainbow trout in the lead-up, marked with numbered white-coloured tags.
Ten will go into each of the three lakes, Tarawera, Rotoiti, and Ōkataina.