Fire swept through an old house in rural Welcome Bay, destroying the family homestead on Kairua Rd.
By the time the first firefighters shortly after 11.40am yesterday, it was too late. ''It was not end to end when we first got there, but it did not take long,'' Papamoa station officer Jon Gilbert said.
He said the homestead, estimated to be 50 to 60 years old, could not be saved. Firefighters were left with the task of stopping the spread of the fire into vegetation and extinguishing the flames. Neighbours confirmed to emergency services that there was no one inside the house.
The fire burned with such intensity that nothing was left but the charred remains of the house.
A cousin of the man living in the house, said the outside of the home had been done up a few months ago.