An extreme fire danger period has been issued for Tauranga and coastal Bay of Plenty from now and peaking at 3pm to 4pm today.
The region is under a total fire ban.
Fire and Emergency New Zealand has issued a warning that people to take extra care with activities which could create sparks and cause a fire such as smoking, mowing low, dry grass and at forestry operations and heavy transport.
A Fire and Emergency New Zealand statement said: "There are many ways in which a vegetation fire can start and become devastating as New Zealand has recently seen."
"Consider undertaking high-risk activities in the early morning or late evening when conditions are less extreme."