Lam owns Patrick's Pies in Bethlehem, Tauranga Crossing, and Old Taupo Rd. His bakeries produce about 500 pies a day each with at least 26 different flavours.
Lam encourages all bakers to give the competition a go.
"It's good for business."
Bakels managing director Brent Kersel said the contest was not about Bakels but about giving back to the industry.
"It brings the baking community together and gives them some positive attention," Kersel said.
"It's great to see the entries starting to come in and there's a lot of talk out there."
Kersel said bakers had a lot to gain from entering.
"It's a chance to put themselves on the map."
Entries to the Bakels New Zealand Pie Awards close on June 24 at 5pm.