A key ITM Cup match between Bay of Plenty and Waikato will be held at Tauranga Domain instead of ASB Baypark for the first time in seven years.
Bay of Plenty Rugby chief executive Mike Rogers said moving the August 30 game
was in response to feedback from supporters that ASB Baypark did not provide the intimacy and "edge-of-your-seat" experience they wanted.
Mr Rogers said allocating the game to the Domain was an attempt to get supporters closer to the action than was possible at ASB Baypark.
He said the union was hoping to also hold a family-friendly festival on the Tauranga Waterfront before the game.
"But it is much more than just a rugby game. We have had some initial discussions with the Tauranga City Council. I think it fits nicely with what they want to achieve with the vision for the city," Mr Rogers said.