Tauranga is home to about 250 fee-paying Korean students and this is expected to increase by 100 next year.
To help sell Tauranga to Korean parents, a group of representatives of Education Tauranga from 19 local schools and institutions will be heading to Korea in October, visiting an education fair in Seoul and Busan.
The Tauranga Korean Times, an agent for Education Tauranga,has been a huge part of the effort to recruit more Korean students to Tauranga by promoting the city to Korean parents as the best place to live, play and study.
Director Hyun Taek Yang said there were more than 150 Korean families in Tauranga with 250 fee-paying children studying at local schools.
He expected this would rise to 200 families, with 350 students next year.