The move by Tauranga's Silver Birch Holiday Park to ban adults and families in favour of those who are "young, dumb and full of beer" has attracted national attention, but perhaps not the sort of publicity campsite manager Richie Robin anticipated when she told reporter Natalie Dixon that from December 29 until January 5, she has welcomed a a crowd of more than 200 under 25-year-olds to set up tents on the grounds
It would be, she said, "teenage heaven".
It could also be teenage hell, with the tents being nicknamed "Alcohol Alley".
The campsite's move has been slammed by an alcohol abuse expert concerned it's encouraging binge drinking and lacks proper supervision.
Ms Robin argues she is providing a service, because other campsites do not want crowds of youths. She says it is what the "kids" want, and argues that it will be "fun and safe".