As regular readers should know, the Netball World Cup got under way yesterday. Or did you know?
You should, partly because there was a handy bright pink wall calendar in Thursday's paper.
But while many sports fans around New Zealand will take a keen interest in the tournament, more so as it progresses to the business end of the competition, I haven't sensed huge excitement around it yet.
Compare the build-up so far to the hype around the cricket, rugby or even the football World Cups (in which New Zealand didn't even take part last time) and it falls well short.
Maybe it's down to the fact previous World Cups have invariably come down to a face-off between Australia and New Zealand, who regularly play each other anyway.