A drastically declining voter turnout in New Zealand must be of major concern to all political parties - particularly those that lost out, possibly as a direct result of so many people choosing not to bother voting in Saturday's general election.
A million Kiwis eligible to vote didn't. What might the results have been had they done so? We'll never know but it certainly looks like there needs to be some good research to come up with new strategies ahead of the next election.
It seems the television advertising campaigns and mailouts, even the direct urgings of candidates, didn't work. For whatever reason, 1 million Kiwis either didn't care about the election or - and we can only presume - didn't think their votes would count for much.
Voter turnout dropped by more than 90,000 between 2008 and this year's election.