Child Youth and Family figures show more than 5500 reports about the welfare of children in the Western Bay last year.
It's a disturbingly high number and equates to a 141.6 per cent increase over the past five years.
Of the reports, 2193 required further action and 831 were recorded as substantiated abuse.
The spike in reports does reflect a positive change in our society. It shows more people are unwilling to turn a blind eye to abuse.
CYF Bay of Plenty operational manager Tayelva Petley says the increase in reports reflects a greater willingness in the community to report concerns about a child's welfare rather than a rise in abuse.