New Zealand is starting to get a bad record for cycling deaths.
In recent years there have been far too many and each incident has often prompted a war of words between motorists and cyclists, each blaming the other.
The closer to home such fatalities are, the harder they hit if you happen to be a cyclist. The latest fatality, which has seen the death of a 50-year-old Tauranga cyclist after he was struck by a car while out cycling with his wife, was near Pyes Pa.
Police have said weather and road conditions did not appear to have played a part.