And so it begins.
Cue the bleary eyes, the sleep-deprived mornings and the constant rugby chatter - and bring it on.
Rugby fan or not, there's set to be one main topic of conversation over the next six weeks as the All Blacks strive to bring the Webb Ellis Trophy home again.
But let's not forget all the other gems the tournament is set to throw up, and indeed already has.
Sport nut or not, Japan's mighty, mighty match yesterday - arguably the greatest upset in the Cup's history - shows the magic that can come from the tournament, and not just in the high-profile games.