Many of the Bay's budding pop stars will be pleased to hear the X Factor auditions are heading back to Tauranga in October.
Could it be that somewhere in Merivale or Matua or Welcome Bay, New Zealand's next big thing may be hiding?
If it's anything like last year's audition, held at 16th Ave Theatre, there will be hundreds queueing for their chance to impress the judges.
You can't blame them for trying their luck.
It may not be making it the old-fashioned, hard yakka, years-playing-in-dingy-pubs kind of way, but these talent shows have produced some hugely successful recording artists worldwide -- Kelly Clarkson, Leona Lewis and One Direction are three that quickly spring to mind.