It's logical for schools to take an educational approach to programmes that combat cyber bullying.
These programmes work for students who are receptive to the message and they may dissuade a few bullies from continuing to torment their cohorts.
However, the message will be lost on those students who see nothing wrong with their actions.
Given the advent of cyber bullying, which allows tormenters to invade the sanctuary of their victims' homes via social media, a stronger approach is needed.
That's why I am impressed with the approach taken by one of the Western Bay's largest high schools.