Others don't see what the fuss is about.
This case has similarities to the story we published last month of Cameron Rd shop owners fighting to stop a liquor store opening in their retail patch.
These shop owners argue there are already nine licensed premises in the 500-metre area around 11th Ave and the store will only encourage homeless people who hang around the area.
Liquor licensing officials will consider that case and ultimately make a decision.
But there is no such legal oversight when it comes to sex shops because adult shops are permitted under the city plan.
So this becomes a moral issue and poses the question: Do the concerns of the community outweigh the rights of someone to run a business and make a dollar?
In my view, they do.
I have no problem with adult shops. There is obviously demand for their products and they serve a part of the population.
I accept people from all walks of life will visit Mr McCoy's shop and others like it. That's their business. I also have no problem with him trying to make a living.
But, given the nature of his business, he has to have some regard for where he is operating and what the people around him think.
Greerton Village does have a community, family feel and I can understand people wanting to retain this special character.
His shop just doesn't fit in.
It is also entirely inappropriate for a sex shop to be so close to a primary school, no matter what its storefront looks like.
It seems to me that children are being subjected to adult material more than ever before. I blame television and certain magazines.
Why do they need to be confronted with more of it just by going down the local shops?
Mr McCoy should reconsider his plans.