Allan Mitchell's plight will divide opinion.
The dying convicted fraudster is trying to raise money for a new drug treatment he says could extend his life.
He says he has five weeks to live after doctors found multiple incurable melanomas in his brain.
The father-of-two, convicted in 2008 for selling pills he claimed could make women's breasts larger and firmer, is desperate to try a pioneering skin-cancer drug that could give him an extra six to 12 months of life.
Mr Mitchell, who lives in Paengaroa, wants to raise $56,000 through a Givealittle page for a 12-week treatment programme.