The unsettled summer weather hasn't sent visitors packing - in fact, this weekend is set to be busier than ever as thousands flock to the Bay for two major sporting events.
This newspaper reported earlier this week how hardy campers stuck out the rain and stayed put for their holidays and today we report on local businesses preparing for another rush of tourists.
The Port of Tauranga Half and North Island Colgate Games being held in the city this weekend are expected to bring 1600 competitors each - not to mention their families and supporters.
The flow-on effects from these two major events must be huge. There is the obvious accommodation and food spend from the visitors and while some retailers say the boost is not noticeable for them, there must be some shops reaping the benefits of the increase in tourists.
Every summer the region's population surges by the tens of thousands and events such as the half ironman and Colgate Games must be embraced.