Like many locals I enjoy the Bay's beautiful beaches and am happy they attract so many visitors who can also share in their beauty.
But the surf has its dangers. In the Bay of Plenty Times Weekend, Rebecca Savory reported that on Christmas Day alone, 21 people were pulled from the dangerous surf in little more than two hours between Mount Maunganui and Omanu beach, and this weekend there were 24 rescues along Eastern Bay of Plenty beaches.
It is not just tourists that need to be aware of the potential danger on our beaches, as I discovered on Saturday afternoon when, with friends of mine, including two teenage girls, we decided to take the dog to the beach and go for a quick swim.
When we got down to the water off Tay St, I quickly saw how rough the currents and waves were, and I asked the two girls, aged 12 and 13, whether they were confident in the water and if they could read the rips.
I got two yesses and a "drop the mum-atude" roll of the eyes.